Recurring Content
Recurring Documentation

Recurring Content

A repeating pipeline of short-form vertical video and high-resolution photos to keep your social channels active without taking time away from running your business.

01. WHO IT IS FOR

Built for Teams Needing a Continuous Short Form Content Pipeline

Business owners, marketing managers, and regional brands that need a constant stream of fresh video on Instagram, TikTok, YouTube Shorts, and LinkedIn.

Rather than scrambling to film phone videos every week, we establish a structured monthly filming day to build a professional visual asset library.

◆Local service businesses keeping social feeds active and engaging
◆Marketing directors outsourcing monthly video production
◆Commercial brands expanding reach on Instagram Reels and TikTok
◆Corporate teams building structured digital content libraries
02. WHAT YOU GET

Batched Vertical Reels and Social Asset Pipeline

Batched monthly shoots producing a steady pipeline of short-form 9:16 vertical video reels
High-resolution photo stills captured during video sessions for social feed and website use
Dynamic text captions, motion graphics, and background audio optimized for mobile feeds
Organized digital cloud folder distribution organized by weekly publishing cadence
File Formats
1080x1920 MP4, High resolution JPEG stills
Aspect Ratios
9:16 vertical reels, 1:1 square stills
Deliverable Scope
8 to 16 short form vertical reels per month depending on shoot frequency
Turnaround Time
5 business days following monthly shoot session
03. HOW IT RUNS

Single Filming Sessions for Month Long Distribution

We arrive once per month with cinema cameras, wireless audio, and lighting. We execute a rapid shot list capturing short interviews, product highlights, project walkthroughs, and behind-the-scenes B-roll.

We edit the footage into vertical 9:16 reels complete with hook edits, animated captions, sound design, and brand overlays, delivered ready for weekly posting.

01

Monthly Content Planning

We review upcoming promotions, events, or product highlights to build a monthly shot list.

02

Batched Filming Session

We execute a rapid half-day or full-day shoot capturing multiple video concepts and B-roll.

03

Reel Editing & Captions

We trim hook scenes, add dynamic captions, brand graphics, and audio tracks.

04

Organized Asset Delivery

We upload formatted videos directly to your portal organized by publishing week.

Client Preparation & Site Requirements

✓Outline monthly promotional goals, announcements, or featured products
✓Schedule staff participants for short interview prompts or demonstrations
✓Stage key product items or work areas prior to crew arrival
✓Provide brand color hex codes and logo graphics for caption overlays
05. WHY IT MATTERS

Overcoming Inconsistent Posting and Production Burnout

Social algorithms penalize quiet channels. Posting once a month yields zero reach, but pulling team members away from their jobs to shoot and edit phone video consumes hours of productive time and produces inconsistent quality.

Without a structured system, social marketing falls behind. Driftline fixes this by batching an entire month of filming into a single focused half-day or full-day session.

Carlisle based, serving Cumberland, Dauphin, and York counties in Central Pennsylvania. FAA Part 107 certified remote pilot operations with 2M commercial liability insurance coverage.

06. QUESTIONS

Monthly Social Content Retainer Questions

07. HOW IT GETS QUOTED

How Monthly Content Retainers Get Quoted

Priced as a recurring monthly retainer with editing included.

Half Day Scope

Half day monthly shoot delivers 8 edited vertical reels and 15 photo stills.

Full Day Scope

Full day monthly shoot delivers 16 edited vertical reels and 30 photo stills.

Key Scope Drivers

  • ◆Monthly shoot duration and number of filming locations
  • ◆Volume of edited vertical reels and photo deliverables required
  • ◆Level of custom motion graphics and manual captioning needed
Two revision rounds included. Files delivered to a folder you own with unlimited commercial use. Every project quote is fixed in writing before we shoot.
READY TO GET STARTED?

Launch Your Monthly Content Pipeline

Have questions about Recurring Content or need a custom project quote? Get in touch with our team today.

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